A BLEND OF ART & PERFORMANCE IN A STRIKING PIECE OF HOME SCULPTURE
20 July 2022 - Banbury, United Kingdom. Prodrive has revealed the Racing Simulator due for first delivery to customers later this year.
Created to be a statement sculptural piece, design and engineering house CALLUM has blended traditional and modern materials together to design a piece of furniture that would take pride of place in any home or venue.
The sculpted carbon monocoque housing the driver’s seat, the screen, steering wheel, and pedal box appear to float beneath a striking canopy of 16 layers of birch, encased in an elegant, lacquered gloss black finish. Not only is this beautiful to look at from the outside but wraps around the driver to give such an immersive experience that it feels like being in the cockpit of a race car.
As well as its beautiful form, the Prodrive Racing Simulator has the performance to match offering the driver a first-class simulator experience. Featuring a purpose built system with a 12GB GeForce RTX graphics card and 16GB of memory at its heart, smooth graphics are rendered across the sweeping curved 49” high refresh rate display. The Precision SIM steering wheel coupled with a Simcube steering motor allows for precise driving inputs, and the mechanical pedal box has been purposely selected to complete the realistic experience.
Once they have registered their interest, customers will be invited to Prodrive’s Banbury headquarters, where
alongside touring the company’s world-class motorsport and technology operations they will get to try the simulator first hand in its own showroom. Then, as part of the purchase, Prodrive will deliver and install the simulator with customers in their own homes.
As more and more digital devices find places in our homes Prodrive chairman, David Richards had the idea to create the striking piece of home sculpture. He said:
“The last few years have seen an explosion in people taking up gaming and e-sports. But I wanted something that married technology with contemporary furniture, something you would be proud to have on display in your home like a grand piano, rather than tucked out of the way. I’m proud of the result, it’s something that would not look out of place in a gallery of contemporary art.”
The project began last year, when Richards approached CALLUM, which was closely involved with Prodrive, having helped design the company’s recent Hunter Dakar and Hypercar projects, to create some concepts.
Ian Callum said:
“There was a very clear vision for this project – to create something technically stimulating and visually striking. Rather than taking the functional and well-trodden route of a car-like structure, we opted for something more abstract, contemporary and elegant. This design intrigues. You know it’s a simulator, but then you have to look again. The sweeping form and ‘piano black’ gloss finish take the Racing Simulator to a whole new place – it’s a piece of furniture that can elegantly sit in a living space.”
The Prodrive Racing Simulator is now available direct from Prodrive, priced at £39,000 ex VAT, duties and shipping. To register interest potential purchasers should visit prodrive.com/simulator before being invited to Prodrive’s Banbury headquarters to try the simulator first hand.
To learn more about the Prodrive Racing Simulator click here
Click on images below to enlarge them.
Bespoke simulator computer with a 12GB
GeForce RTX graphics card & 16GB memory
AOC 49” Dual-QHD 5k resolution curved
monitor with 165Hz refresh rate
Precision SIM LM Pro with 5 rotary dials,
12 push buttons & carbon fibre paddles
Simucube 2 PRO steering motor
Mechanical pedal box, electrically adjustable
Cobra Nogaro Street
Dimensions (L x H x W)
Width 0.8m (1.25m incl. screen)
Bowers & Wilkins PX7 headphones
£39,000 excluding VAT, duties and shipping
All specifications are provisional and subject to change without notice.
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NOTES TO EDITORS
Prodrive is one of the world’s largest and most successful motorsport and technology businesses. Over 500 staff are employed across its Banbury headquarters and composites manufacturing facility in Milton Keynes. While the company is perhaps best known for motorsport, today it is just one part of an organisation that in the last decade has diversified to become a technology business working in a range of sectors and providing a range of services.
Within the Prodrive Group, there are four distinct but interconnected business areas: Motorsport, operating race and rally programmes for vehicle manufacturers and global brands; Advanced Technology, providing innovative technology for the automotive, aerospace, defence and marine sectors; Composites, developing lightweight composite components for the automotive, aerospace and marine sectors; and Brand& developing bespoke clothing and accessories for leading brands.
CALLUM is a design and engineering business creating bespoke and limited-edition products.
CALLUM is focused on design, lifestyle and travel, taking on projects that intrigue, excite and tell a story. It is a collaboration of talented individuals with experience across art, audio, automotive, fashion and motorsport brands.
Nimble and agile, CALLUM produces exquisite design supported by quality execution, with its 30,000 sq. ft Warwick facility housing the latest technology to deliver design, prototyping, machining and trim services.
Amongst its founding members is British designer Ian Callum CBE, admired for his prolific automotive work, which includes the Aston Martin Vanquish, Vantage and DB9, Jaguar F-Type, F-PACE, XJ and, most recently, the World Car of the Year Award-winning I-PACE, amongst others.