Multi-year contract for Brand& and Toyota Motor Corporation
Brand& Limited, the bespoke branded clothing and accessory collections creator for prestigious global brands, has been awarded a multi-year contract to work with Toyota Motor Corporation as Master Licensor for the company’s motorsport division, Toyota Gazoo Racing, and its partnerships within the licensed toy sector.
With roots in motorsport as a subsidiary of Prodrive, a world leading motorsport and advanced technology business1, Brand& has 25 years’ experience in creating collections for clients from all sectors. Through distinctive design and uncompromising production quality, they express the brand’s essence and personality across a range of items that people desire to use and want to wear.
As an extension of this, using Brand&’s in-house design expertise, strategic production and marketing activation partnerships, the toy sector has grown within the company’s portfolio of products. As world renowned sporting clients have increased their merchandise offerings once again, Brand& has seen an opportunity to support brands reach a younger audience with price focused toys which include race car models in die cast, ride on and remote control.
It is this industry knowledge, from product concept to packaging design, that has allowed the continuing successful relationship that Brand& has enjoyed with Toyota Motor Corporation in its apparel and accessory sectors to grow to now include a multi-year contract overseeing its expanding partnerships within the toy world.
"Brand& is delighted to announce a five-year contract with Toyota Motor Corporation to develop the Toy Sector for all its GR race programmes and road cars,” said Carl Ball CEO, Brand& Limited
“We have had a long-term relationship with Toyota in the performance apparel and merchandise sectors sector and are honoured to be working closely with them in bringing the fantastic GR racing models to a younger, global audience. We are currently talking to key partners who are aligned to our strategy and vision. Watch this space for further announcements on our partnerships.”
Carl shall be visiting the Brand Licensing Europe event this week at ExCeL London and is available to contact for meetings on site using the details below.
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For further information regarding Brand& please contact:
CEO, Brand& Limited
T +44 (0) 1295 754000
NOTES TO EDITORS
Brand& is a market leading branded product specialist to a highly prestigious portfolio of sports-related global companies. Brand& has a focus on creating and distributing bespoke clothing and accessories collections, which benefit from exceptional design and manufacturing expertise. Brand& is proud of its long-term partnership with Toyota Motor Corporation, which has seen a new five-year Master License contract signed to develop its position within the toy sector with specialised partners
About Toyota Gazoo Racing
Toyota Gazoo Racing is the motorsport division of Toyota Motor Corporation. With an impressive track record of victories in the World Rally Championship and Dakar Rally, Toyota Gazoo Racing is known for its relentless pursuit of excellence and commitment to pushing the boundaries of performance in motorsport.
Prodrive is one of the world’s largest and most successful motorsport and technology businesses. Over 500 staff are employed across its Banbury headquarters and composites manufacturing facility in Milton Keynes. While the company is perhaps best known for motorsport, today it is just one part of an organisation that in the last decade has diversified to become a technology business working in a range of sectors and providing a range of services. Within the Prodrive Group, there are four distinct but interconnected business areas: Motorsport, operating race and rally programmes for vehicle manufacturers and global brands; Advanced Technology, providing innovative technology for the automotive, aerospace, defence, and marine sectors; Composites, developing lightweight composite components for the automotive, aerospace and marine sectors; and Brand& developing bespoke clothing and accessories for leading brands.