PRODRIVE / MOTORSPORT / WORLD MOTORSPORT SERIES / WRX
FIA WORLD RALLYCROSS CHAMPIONSHIP
The FIA World Rallycross Championship is one of the newest global FIA motorsport series. It is perhaps the most visually and aurally exciting of all global series with short, sharp wheel to wheel racing, in very powerful cars on a short mixed surface track combining rallying and racing into one circuit. It is also one of the fastest growing FIA world championships attracting crowds at some races comparative to those in Formula One.
The WRX cars are some of the most dramatic in world motorsport. Based on small family hatchbacks, like the HYundai i20, Audi A1 and Peugoet 106 and Renault Megane, they are re-engineered into bespoke 600 bhp, four wheel drive rallycross cars able to reach 100 kph in just 2 seconds.
The limited grip from the combination of engine power, tyre design and loose surfaces leads to the cars travelling sideways for much of the short laps and wheels to wheel action, where some contact is part of the racing.
CUMULATIVE AUDIENCE 24.7 MILLION
LIVESTREAM AUDIENCE UP FROM 268K TO 3.2 MILLION
490,000 FANS UP 19%
160,000 FANS UP 31%
45,000 FOLLOWERS UP 27%
32 MILLION MINS OF YOUTUBE VIDEO
(AVE DUR: 5 MINS)
77% OF FANS UNDER 34 YRS OLD
85,000 ATTENDED THE FRENCH EVENT
Note: figures obtained from the Blackbook Motorsport 2018