FIA WORLD RALLYCROSS CHAMPIONSHIP

The FIA World Rallycross Championship is one of the newest global FIA motorsport series.  It is perhaps the most visually and aurally exciting of all global series with short, sharp wheel to wheel racing, in very powerful cars on a short mixed surface track combining rallying and racing into one circuit.  It is also one of the fastest growing FIA world championships attracting crowds at some races comparative to those in Formula One.  

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CARS

The WRX cars are some of the most dramatic in world motorsport. Based on small family hatchbacks, like the HYundai i20, Audi A1 and Peugoet 106 and Renault Megane, they are re-engineered into bespoke 600 bhp, four wheel drive rallycross cars able to reach 100 kph in just 2 seconds.

The limited grip from the combination of engine power, tyre design and loose surfaces leads to the cars travelling sideways for much of the short laps and wheels to wheel action, where some contact is part of the racing.

BRANDS

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GLOBAL CHAMPIONSHIP

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France

September 2020

South Africa

November 2020

Germany

August 2020

Sweden 

July 2020

Spain

Aoril 2020

Norway

June 2020

Abu Dhabi

October 2020

Portugal

May 2020

Benelux

May 2020

AUDIENCE

BROADCAST

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CUMULATIVE AUDIENCE 24.7 MILLION

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LIVESTREAM AUDIENCE UP FROM 268K TO 3.2 MILLION

SOCIAL

490,000 FANS UP 19%

160,000 FANS UP 31%

45,000 FOLLOWERS UP 27%

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32 MILLION MINS OF YOUTUBE VIDEO - AVERAGE DURATION 5 MINS

ATTENDANCES

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448,000

SPECTATORS

UP 10%

34

77% OF FANS UNDER 34 YRS OLD

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85,000 ATTENDED THE FRENCH EVENT

Note: figures obtained from the Blackbook Motorsport 2018

SPONSORS & PARTNERS

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