PRODRIVE / MOTORSPORT / WORLD MOTORSPORT SERIES / WRX
FIA WORLD RALLYCROSS CHAMPIONSHIP
The FIA World Rallycross Championship is one of the newest global FIA motorsport series. It is perhaps the most visually and aurally exciting of all global series with short, sharp wheel to wheel racing, in very powerful cars on a short mixed surface track combining rallying and racing into one circuit. It is also one of the fastest growing FIA world championships attracting crowds at some races comparative to those in Formula One.
CARS
The WRX cars are some of the most dramatic in world motorsport. Based on small family hatchbacks, like the HYundai i20, Audi A1 and Peugoet 106 and Renault Megane, they are re-engineered into bespoke 600 bhp, four wheel drive rallycross cars able to reach 100 kph in just 2 seconds.
The limited grip from the combination of engine power, tyre design and loose surfaces leads to the cars travelling sideways for much of the short laps and wheels to wheel action, where some contact is part of the racing.
BRANDS
GLOBAL CHAMPIONSHIP
France
September 2020
South Africa
November 2020
Germany
August 2020
Sweden
July 2020
Spain
Aoril 2020
Norway
June 2020
Abu Dhabi
October 2020
Portugal
May 2020
Benelux
May 2020
AUDIENCE
BROADCAST
CUMULATIVE AUDIENCE 24.7 MILLION
LIVESTREAM AUDIENCE UP FROM 268K TO 3.2 MILLION
SOCIAL
490,000 FANS UP 19%
160,000 FANS UP 31%
45,000 FOLLOWERS UP 27%
32 MILLION MINS OF YOUTUBE VIDEO
(AVE DUR: 5 MINS)
ATTENDANCES
448,000
SPECTATORS
UP 10%
34
77% OF FANS UNDER 34 YRS OLD
85,000 ATTENDED THE FRENCH EVENT
Note: figures obtained from the Blackbook Motorsport 2018
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