FIA WORLD RALLYCROSS CHAMPIONSHIP

The FIA World Rallycross Championship is one of the newest global FIA motorsport series.  It is perhaps the most visually and aurally exciting of all global series with short, sharp wheel to wheel racing, in very powerful cars on a short mixed surface track combining rallying and racing into one circuit.  It is also one of the fastest growing FIA world championships attracting crowds at some races comparative to those in Formula One.  

CARS

The WRX cars are some of the most dramatic in world motorsport. Based on small family hatchbacks, like the VW Polo, Audi A1 and Peugoet 106 and Renault Megane, they are re-engineered into bespoke 600 bhp, four wheel drive rallycross cars able to reach 100 kph in just 2 seconds.

The limited grip from the combination of engine power, tyre design and loose surfaces leads to the cars travelling sideways for much of the short laps and wheels to wheel action, where some contact is part of the racing.

BRANDS

GLOBAL CHAMPIONSHIP

Great Britain

May 2019

France

August 2019

South Africa

Nov 2019

Latvia

Sept 2019

Canada

August 2019

Benelux

May 2019

Sweden 

July 2019

Spain

Aoril 2019

Norway

June 2019

Abu Dhabi

April 2019

AUDIENCE

BROADCAST

CUMULATIVE AUDIENCE 24.7 MILLION

LIVESTREAM AUDIENCE UP FROM 268K TO 3.2 MILLION

SOCIAL

490,000 FANS UP 19%

160,000 FANS UP 31%

45,000 FOLLOWERS UP 27%

32 MILLION MINS OF YOUTUBE VIDEO - AVERAGE DURATION 5 MINS

ATTENDANCES

448,000

SPECTATORS

UP 10%

34

77% OF FANS UNDER 34 YRS OLD

85,000 ATTENDED THE FRENCH EVENT

Note: figures obtained from the Blackbook Motorsport 2018

SPONSORS & PARTNERS

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