

PRODRIVE / MOTORSPORT / WORLD MOTORSPORT SERIES / WEC
FIA WORLD ENDURANCE CHAMPIONSHIP
The FIA World Endurance Championship is the only global racing series for sports cars and includes the world's most famous motor race, the 24 Hours of Le Mans. Races last from 4 to 24 hours and see different classes of car race on the track at the same time. Global brands like Ferrari, Porsche, Ford, Toyota and Aston Martin all use this endurance racing series to enhance their brands through their global marketing programmes.
Prodrive has more than 18 years' experience competing in international sports car championships, and has helped its customers win five Le Mans titles and six FIA WEC titles. For the last 15 years, we have run the Aston Martin Racing team.

CARS

LMP1
These are the fastest and are fully bespoke racing cars built to a formula not dissimilar to F1 and with a similar level of performance.
They can be petrol or diesel powered with a hybrid engine with an engine recovery system
LMP2
Similar in design to an LMP1 car these are also bespoke racing cars. This class is only open to independent teams (not manufacturer entries) and the cost of the car (excluding the engine) must not exceed €483,000


GTE
These cars are based on production sports cars and must carry over the road car chassis and the base engine. Other than that all the systems and components are bespoke race parts.
BRANDS




GLOBAL CHAMPIONSHIP

Silverstone
September 2019
Fuji
October 2019
Le Mans 24 Hrs
June 2020
Sebring
March 2020
Spa
April 2020
Shanghai
November 2019
Austin
February 2020
Bahrain
December 2019
AUDIENCE

BROADCAST IN
123 COUNTRIES

BROADCAST
73.7 MILLION
UNIQUE VIEWS

8,800 BROADCAST HOURS & 3,000 LIVE BROADCAST HOURS
SOCIAL
800,000 FANS
250 ,000 FANS
575,000 FOLLOWERS

400,000 LIVE VIDEO SESSIONS ON WEC.COM & WEC APP
ATTENDANCES
UP 33%
SINCE 2013


600,000+ SPECTATORS


AVERAGE 420 JOURNALISTS ATTEND EACH EVENT

74% MALE - AV. AGE 36
26% FEMALE - AV. AGE 36