FIA WORLD ENDURANCE CHAMPIONSHIP

The FIA World Endurance Championship is the only global racing series for sports cars and includes the world's most famous motor race, the 24 Hours of Le Mans. Races last from 4 to 24 hours and see different classes of car race on the track at the same time.  Global brands like Ferrari, Porsche, Ford, Toyota and Aston Martin all use this endurance racing series to enhance their brands through their global marketing programmes.

Prodrive has more than 18 years' experience competing in international sports car championships, and has helped its customers win five Le Mans titles and six FIA WEC titles.  For the last 15 years, we have run the Aston Martin Racing team.

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CARS

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LMP1

These are the fastest and are fully bespoke racing cars built to a formula not dissimilar to F1 and with a similar level of performance.

They can be petrol or diesel powered with a hybrid engine with an engine recovery system

LMP2

Similar in design to an LMP1 car these are also bespoke racing cars. This class is only open to independent teams (not manufacturer entries) and the cost of the car (excluding the engine) must not exceed €483,000

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GTE

These cars are based on production sports cars and must carry over the road car chassis and the base engine.  Other than that all the systems and components are bespoke race parts.

BRANDS

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GLOBAL CHAMPIONSHIP

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Silverstone

September 2019

Fuji

October 2019

Le Mans 24 Hrs

June 2020

Sebring

March 2020

Spa

April 2020

Shanghai

November 2019

Austin

February 2020

Bahrain

December 2019

AUDIENCE

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BROADCAST IN

123 COUNTRIES

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BROADCAST

73.7 MILLION

UNIQUE VIEWS

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8,800 BROADCAST HOURS & 3,000 LIVE BROADCAST HOURS

SOCIAL

800,000 FANS

250 ,000 FANS

575,000 FOLLOWERS

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400,000 LIVE VIDEO SESSIONS ON WEC.COM & WEC APP

ATTENDANCES

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600,000+ SPECTATORS

UP 33%

SINCE 2013

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AVERAGE 420 JOURNALISTS ATTEND EACH EVENT

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74% MALE - AV. AGE 36

26% FEMALE - AV. AGE 36

Note: figures obtained from the Blackbook Motorsport 2018