PRODRIVE / MOTORSPORT / WORLD MOTORSPORT SERIES / WEC
FIA WORLD ENDURANCE CHAMPIONSHIP
The FIA World Endurance Championship is the only global racing series for sports cars and includes the world's most famous motor race, the 24 Hours of Le Mans. Races last from 4 to 24 hours and see different classes of car race on the track at the same time. Global brands like Ferrari, Porsche, Peugeot, Toyota and Aston Martin all use this endurance racing series to enhance their brands through their global marketing programmes.
Prodrive has more than 20 years' experience competing in international sports car championships, and has helped its customers win five Le Mans titles and six FIA WEC titles. For the last 18 years, we have run the Aston Martin Racing team.
CARS
Hypercars
These are the fastest and are fully bespoke racing cars built to a formula not dissimilar to F1 and with a similar level of performance.
They can be petrol or diesel powered with a hybrid engine with an engine recovery system
LMP2
Similar in design to an LMP1 car these are also bespoke racing cars. This class is only open to independent teams (not manufacturer entries) and the cost of the car (excluding the engine) must not exceed €483,000
GTE
These cars are based on production sports cars and must carry over the road car chassis and the base engine. Other than that all the systems and components are bespoke race parts.
BRANDS
GLOBAL CHAMPIONSHIP
1000 MILES OF SEBRING
MAR 2023
6 HOURS OF PORTIMÃO
APR 2023
6 HOURS OF SPA FRANCORCHAMPS
APR 2023
24 HOURS OF LE MANS
JUN 2023
6 HOURS OF MONZA
JUL 2023
6 HOURS OF FUJI
SEPT 2023
8 HOURS OF BAHRAIN
NOV 2023
AUDIENCE
BROADCAST
BROADCAST IN
123 COUNTRIES
73.7 MILLION
UNIQUE VIEWS
8,800 BROADCAST HOURS & 3,000 LIVE BROADCAST HOURS
SOCIAL
800,000
FANS
250,000
FOLLOWERS
575,000
FOLLOWERS
400,000 LIVE SESSIONS
ON WEC.COM & WEC APP
ATTENDANCES
74% MALE - AV. AGE 36
26% FEMALE - AV. AGE 36
600,000
SPECTATORS
+33% SINCE 2013
AVERAGE 420 JOURNALISTS
ATTEND EACH EVENT