PRODRIVE / MOTORSPORT / WORLD MOTORSPORT SERIES / DAKAR
DAKAR
Dakar is the ultimate off-road endurance event. It takes its name from the Paris-Dakar Rally first held in 1978 in which contestants raced from Paris, France to Dakar, Senegal on the west coast of Africa. Since 2009 the event has been held annually in South America and from 2020 has moved to Saudi Arabia. The race is held over two weeks, with stages covering more than 500 miles per day across, mountains, dunes, mud and rocks. As a result the vehicles used are bespoke off-road vehicles including motorbikes, cars, buggies and trucks.
CARS
The car class is made up of vehicles weighing less than 3,500kg and sub-divided into several categories.
T1: 'Improved cross country vehicles' bespoke vehicles made specifically to compete in the Dakar and which typically are the fastest of all vehicles
T2: 'Cross-country series production vehicles' vehicles based on a production car.
T3: 'Light vehicles'
There are also similar categories for trucks over 3,500 kg and motorbikes.
BRANDS
ACROSS THE ARABIAN PENINSULA
AUDIENCE
BROADCAST
70
BROADCAST CHANNELS
IN 190 COUNTRIES
1,200
BROADCAST HOURS
SOCIAL
2 MILLION
FANS
476,000
FANS
400,000
FOLLOWERS
171,000
YOUTUBE SUBSCRIBERS
52 MILLION
VIDEO VIEWS
ON SOCIAL NETWORKS
ATTENDANCES
4.4 MILLION
SPECTATORS
1900
JOURNALISTS ATTEND EVENT
Note: figures obtained from the Dakar organisers 2018
SPONSORS & PARTNERS
