DAKAR

Dakar is the ultimate off-road endurance event.  It takes its name from the Paris-Dakar Rally first held in 1978 in which contestants raced from Paris, France to Dakar, Senegal on the west coast of Africa. Since 2009 the event has been held annually in South America and from 2020 moves to Saudi Arabia.  The race is held over two weeks, with stages covering more than 500 miles per day across, mountains, dunes, mud and rocks.  As a result the vehicles used are bespoke off-road vehicles including motorbikes, cars, buggies and trucks.

CARS

The car class is made up of vehicles weighing less than 3,500kg and sub-divided into several categories. ​

T1:  'Improved cross country vehicles' bespoke vehicles made specifically to compete in the Dakar and which typically are the fastest of all vehicles

T2:  'Cross-country series production vehicles' vehicles based on a production car.

T3:  'Light vehicles'

There are also similar categories for trucks over 3,500 kg and motorbikes.

BRANDS

ACROSS A CONTINENT

AUDIENCE

BROADCAST

70 BROADCAST CHANNELS IN 190 COUNTRIES

1,200 BROADCAST HOURS 

SOCIAL

2 MILLION FANS

476,000 FANS

400,000

FOLLOWERS

171,000 YOUTUBE SUBSCRIBERS

52 MILLION VIDEO VIEWS ON SOCIAL NETWORKS

ATTENDANCES

4.4 MILLION SPECTATORS

1900 JOURNALISTS ATTEND EVENT

Note: figures obtained from the Dakar organisers 2018

LA PAZ

LIMA

CORDOBA

SPONSORS & PARTNERS

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