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PRODRIVE / ABOUT US / PEOPLE / DAVID RICHARDS

DAVID RICHARDS CBE

Job title:                        Chairman

                                       (Also Chairman of Motorsport UK)

Date of birth:                3 June 1952

Lives:                             The Cotswolds and Cornwall

Family:                          Married to Karen with three children

Nationality:                   British

 

CAREER PROFILE

After studying accountancy, David spent eight years as a professional rally co-driver becoming British and Scandinavian champion and concluded his competition career by winning the World Rally Championship as the co-driver to Ari Vatanen in 1981.

 

Following this title, David devoted his time to developing his business interests, which led to the formation of his own motor racing team and the creation of Prodrive in 1983. The company established its headquarters in Banbury, Oxfordshire, where, under David’s direction, it has grown into a world leading motorsport and advanced technology business employing over 400 staff with annual sales in excess of £75m. 

 

Since 1983, Prodrive has won six FIA World Rally titles; six Le Mans titles; four British Touring Car titles and eleven FIA World Endurance Championship (WEC) titles. In 2004, with David as Team Principal, the BAR Honda F1 team finished runners-up in the Formula One Constructors’ Championship.

 

Prodrive has run the Aston Martin Racing GT programme since 2004 and today competes in the FIA WEC with NorthWest AMR. In 2021, the company debuted on the Dakar Rally with an all-new car and team Bahrain Raid Xtreme. After achieving the highest place on debut for any team, BRX finished second and fourth in 2022 and competes in the new FIA World Rally-Raid Championship. The company also runs Lewis Hamilton’s 2022 championship winning X44 team, in the Extreme E electric car racing series.

 

Today the majority of Prodrive’s activities are outside motorsport where it has a growing reputation for developing advanced technology solutions in the automotive, aerospace, marine and defence industries with specific expertise in the development of electric/hybrid vehicles, lightweight composite structures and complex electro-hydraulic control systems.

 

In 2007, David led the consortium that purchased Aston Martin from Ford, resulting in him being appointed as Chairman of this iconic British sports car manufacturer, a role he fulfilled for six years until stepping down at the end of 2013.

 

In the same year, David and his wife Karen acquired The Idle Rocks Hotel in St Mawes, Cornwall which they completely refurbished. It is now a Relais and Chateaux Hotel receiving international acclaim as one of Britain’s top seaside destinations and most recently Cornwall’s Hotel of the Year.

 

David is Chairman of Motorsport UK (the governing body for motorsport in the UK), a role he assumed in January 2018. He also represents the UK on the FIA World Motorsport Council and is a Trustee of the FIA Foundation international charity. He sits on the advisory board of Cranfield School of Management, is vice president of the automotive industry charity BEN and a patron of the schools’ initiative Greenpower. He is also a non-executive director of BGC Partners Inc. (an American listed company).

 

In the 2005 Queen’s New Year’s honours, he was made a Commander of the British Empire (CBE) for his services to motorsport and has honorary doctorates and fellowships from the Universities of Wales, Coventry, Warwick, Cranfield, and Wrexham. In 2017 he was inducted into the Motor Sport Hall of Fame and presented with the Spirt of Le Mans award by the Automobile Club de l’Ouest (ACO). In 2019 Autocar presented him with their Outstanding Leader Award and in May 2022 the Sturmey Award for leadership in elevating and reshaping UK motorsport for the future. In December 2022, the Guild of Motoring Writers’ presented David with their highly coveted presidents’ trophy for his achievements in international automobilism. In the same month, he received the President’s award from the BRDC for his outstanding contribution as Head of Trustees for the Motor Sport Charity.

David Richards Prodrive chairman
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