top of page

FIA WORLD RALLY CHAMPIONSHIP

The FIA World Rally Championship was the second FIA global series created after Formula One.  First contested in 1973 its format has remained similar over the decades with competitors tackling timed special stages over three days of competition.  With events taking place on closed public roads on tarmac, gravel or snow, each has a unique character and is a different test for car and driver.

 

Global manufacturers like Ford, Toyota, and Hyundai use the series to promote their brands and the individual models of cars they compete with.  In 2022 new regulations will open up the championship to manufacturers of larger cars as well as seeing the introduction of hybrid technologies.

WRC_logo_logotype.png

CARS

World Rally Cars foundation are small family hatchbacks like the Hyundai i20, Ford Fiesta and Toyota Yaris.  From 2022 larger cars, like SUVs make be scaled down proportionally to compete against these B segment vehicles.

Keeping the base road car chassis and base engine, the cars are bespoke engineered for the rigours of the rally stage.  The 2 litre turbo charged engines produce close to 400 bhp, while the wheels, tyres and suspension allow the cars to travel over rough surfaces at up to 120 mph, conditions that would destroy a standard car in seconds.

Each car has a driver and co-driver a partnership which sees the co-driver read 'pace-notes' to the driver describing the road ahead beyond what is visible enabling them to tackle the stage at much higher speeds.

BRANDS

toyota-logo-2020_edited_edited.jpg
FordA1.JPG

GLOBAL CHAMPIONSHIP

mc.jpg

RALLY MONTE CARLO

JAN 2023

se.jpg

RALLY SWEDEN

FEB 2023

mx.jpg

RALLY MEXICO

MAR 2023

hr.jpg

RALLY CROATIA

APR 2023

pt.jpg

RALLY PORTUGAL

MAY 2023

it.jpg

RALLY ITALY

JUN 2023

ke.jpg

RALLY KENYA

JUN 2023

ee.jpg

RALLY ESTONIA

JUL 2023

fi.jpg

RALLY FINLAND

AUG 2023

gr.jpg

RALLY GREECE

SEPT 2023

cl.jpg

RALLY CHILE

OCT 2023

eu.jpg

CENTRAL EUROPE RALLY

OCT 2023

jp.jpg

RALLY JAPAN

NOV 2023

AUDIENCE

BROADCAST

Corporate Icons white-05.png

65 BROADCAST PARTNERS

IN 155 MARKETS

Corporate Icons white-04.png

CUMULATIVE TV AUDIENCE OF

849 MILLION

+40% SINCE 2013

Corporate Icons white-07.png

13,452 HOURS

BROADCAST

+127% SINCE 2013

SOCIAL

2.5 MILLION

FANS 

430,000

FOLLOWERS

270,000

FOLLOWERS

227,000

SUBSCRIBERS

ATTENDANCES

Corporate Icons white-06.png
Corporate Icons white-06.png

4.1 MILLION

SPECTATORS

+24% SINCE 2013

34

77% OF FANS UNDER 34 YRS OLD

18-44

70% OF FANS AGED 18-44

Note: figures obtained from the Blackbook Motorsport 2018

bottom of page