
PRODRIVE / MOTORSPORT / WORLD MOTORSPORT SERIES / WRC
FIA WORLD RALLY CHAMPIONSHIP
The FIA World Rally Championship was the second FIA global series created after Formula One. First contested in 1973 its format has remained similar over the decades with competitors tackling timed special stages over three days of competition. With events taking place on closed public roads on tarmac, gravel or snow, each has a unique character and is a different test for car and driver.
Global manufacturers like Ford, Toyota, and Hyundai use the series to promote their brands and the individual models of cars they compete with. In 2022 new regulations will open up the championship to manufacturers of larger cars as well as seeing the introduction of hybrid technologies.


CARS
World Rally Cars foundation are small family hatchbacks like the Hyundai i20, Ford Fiesta and Toyota Yaris. From 2022 larger cars, like SUVs make be scaled down proportionally to compete against these B segment vehicles.
Keeping the base road car chassis and base engine, the cars are bespoke engineered for the rigours of the rally stage. The 2 litre turbo charged engines produce close to 400 bhp, while the wheels, tyres and suspension allow the cars to travel over rough surfaces at up to 120 mph, conditions that would destroy a standard car in seconds.
Each car has a driver and co-driver a partnership which sees the co-driver read 'pace-notes' to the driver describing the road ahead beyond what is visible enabling them to tackle the stage at much higher speeds.
BRANDS



GLOBAL CHAMPIONSHIP

RALLY MONTE CARLO
JAN 2023

RALLY SWEDEN
FEB 2023

RALLY MEXICO
MAR 2023

RALLY CROATIA
APR 2023

RALLY PORTUGAL
MAY 2023

RALLY ITALY
JUN 2023

RALLY KENYA
JUN 2023

RALLY ESTONIA
JUL 2023

RALLY FINLAND
AUG 2023

RALLY GREECE
SEPT 2023

RALLY CHILE
OCT 2023

CENTRAL EUROPE RALLY
OCT 2023

RALLY JAPAN
NOV 2023
AUDIENCE
BROADCAST

65 BROADCAST PARTNERS
IN 155 MARKETS

CUMULATIVE TV AUDIENCE OF
849 MILLION
+40% SINCE 2013

13,452 HOURS
BROADCAST
+127% SINCE 2013
SOCIAL

2.5 MILLION
FANS

430,000
FOLLOWERS

270,000
FOLLOWERS

227,000
SUBSCRIBERS
ATTENDANCES


4.1 MILLION
SPECTATORS
+24% SINCE 2013
34
77% OF FANS UNDER 34 YRS OLD
18-44
70% OF FANS AGED 18-44