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RANGE ROVER AUTOBIOGRAPHY ULTIMATE

RANGE ROVER AUTOBIOGRAPHY ULTIMATE

Prodrive helped Land Rover create a new model aimed at an entirely new customer. Focused on the rear passenger more than the driver, the customer experience had to deliver the highest quality.

THE
CHALLENGE

Land Rover wanted to produce their first Range Rover Autobiography Ultimate. As a new market segment, the volume was relatively low, and the complexity over the standard version meant it was not possible to produce it on Land Rover’s normal production lines.

WHAT
WE DID

We provided a ‘concept to final production’ turnkey solution.
We created a dedicated vehicle build facility at Prodrive to receive and convert vehicles, also performing full QC audits before return delivery to Land Rover.
We built a multi-skilled production team with a high focus on craftsmanship & quality together with a responsive and agile production system. To complete the conversions we sourced an extended supply chain of 60 manufacturers to produce the 632 unique components required.

THE
RESULTS

714 vehicles were produced in total and were such as success that it gave Land Rover the confidence to increase the planned volume of further Autobiography ranges and ultimately integrate production into their own facilities.







PROJECT
GALLERY

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