21 July 2015


Prodrive, has been announced as a Technical Partner to Land Rover BAR, Britain’s entry for the 35th America’s Cup, to help the team develop electrical, electronic and hydraulic control systems.


Prodrive has a team of over a dozen engineers allocated to the project, both at Land Rover BAR’s headquarters in Portsmouth and at Prodrive’s new headquarters alongside the M40 in Banbury. 


“I am a firm believer that there is a huge amount we can learn from other sectors of the British design and engineering industry and by using these skills we can create the most competitive America’s Cup challenger,” said Ben Ainslie, Land Rover BAR Team Principal.  “When I visited Prodrive and talked to David Richards, it was immediately clear to me that they had the right technical skills, resources and competitive instinct to make a real difference to our programme.”


Prodrive started working on the project in June 2014 and has already developed the hydraulic control system for the foils on the first prototype boat, which lift the 45 foot catamaran hull clear of the water.  Prodrive will now work on other areas of the final  design, as well as manufacturing unique components for the yacht, including its lightweight aerospace specification wiring harnesses.


“Our engineers are used to working in a highly competitive sporting environment, where, only by analysing and optimising every aspect of a racing car, can we produce the most competitive package,” said David Richards, Prodrive chairman.  “We are bringing this motorsport approach to Ben’s already exceptional team of marine engineers to ensure that Ben and the team have the best opportunity to bring the America’s Cup home to Britain for the first time.”


Watch the boat in action.


For all media enquiries and to access imagery, please contact:


Ben Sayer

T   +44 (0)1295 754320


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Registered office: Prodrive Holdings Limited, Banbury, Oxfordshire, OX16 4XD
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