THE WORLD’S MOST BEAUTIFUL RACING SIMULATOR


Prodrive has created a new concept in home racing simulators; one that will set new standards in design and which is as much a piece of art as it is technically advanced.

The striking styling has been created by CALLUM headed by renowned automotive designer, Ian Callum, and uses a mixture of natural materials and carbon composites to create a piece of designer furniture that would take pride of place in any home or venue.

The simulator is the idea of Prodrive chairman, David Richards. He said: “Most racing simulators on the market today are very functional but not particularly attractive. What I wanted was something that was more like a piece of modern art; something you would be proud to have on display in your home like a grand piano or sculpture, indeed something that would not look out of place in a gallery of contemporary art.”

Last year, Richards approached CALLUM, who were closely involved in the Prodrive Dakar project, to create some concepts.

Ian Callum said: ““Designing the simulator was a great opportunity to create something technically stimulating as well as visually abstract.”


The first Prodrive racing simulators will be manufactured at the company’s headquarters in Banbury, UK and will be available in the Summer.