10 September 2015
BRAND& TO CREATE CLOTHING & ACCESSORIES FOR LOTUS AND GULF
Brand&, a Prodrive Group company, has secured two new deals to create bespoke clothing and accessory collections for Group Lotus and for Gulf Oil.
The business already works with some of the leading brands in the automotive and motorsport sectors, including Aston Martin, Pirelli and the Hyundai rally team.
For Gulf Brand& will create a range of motorsport-inspired clothing and accessories, as well as a range of promotional items for its worldwide distributor network. Brand& will also distribute products through its own global network and will create dedicated but separate websites for both dealers and the public to buy the range.
The Lotus range will also be available through it global dealership network as well as its flagship Regent Street store in London. Dedicated website will also be created to sell the ranges online to dealers and direct to the public.
Carl Ball, Brand& managing director, said. “Already this year we have taken on Pirelli and the Hyundai rally team as new customers and launched their ranges into the marketplace. Having two new such prestigious brands as Lotus and Gulf gives us a really impressive client list.”
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