22 January 2016
BRAND& TO CREATE CLOTHING, ACCESSORIES & APPAREL FOR TOYOTA
Brand& will create a new range of team kit, as well as a range of branded clothing and accessories, for the TOYOTA GAZOO Racing team in the FIA World Endurance Championship (WEC).
TOYOTA Motorsport GmbH manages TOYOTA’s two-car entry in the series from its technical centre in Cologne, Germany, including sourcing uniforms for up to 100 staff attending WEC races and merchandise for the team’s growing fan base.
This year the season starts at Silverstone in mid April so Brand& will design, manufacture and deliver all the team kit in just 12 weeks. The full range of clothing and accessories will then be launched prior the biggest and most important race in the WEC calendar, the Le Mans 24 Hours in June. The race is attended by a quarter of million fans from all over the world each year and will be the single most significant sales opportunity of the year.
Sebastian Janssen, Senior Manager Business Development at TOYOTA Motorsport GmbH, said: “We were impressed by the quality of the products Brand& has produced for other OEMs and their credentials for managing the whole process, including the sales and distribution of products across the world and direct to dealers. The ability of our partners and the global TOYOTA dealership network to view and order the range 24 hours a day through a dedicated website managed by Brand& is a significant benefit.”
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