6 September 2016
BRAND& EXTENDS PIRELLI MERCHANDISE PARTNERSHIP
Prodrive's licensing and merchandising arm, Brand& has renewed its long-term contract with pioneering Italian tyre brand, Pirelli. Brand& has designed and manufactured a bespoke motorsport collection, which includes clothing and accessories that are inspired by Pirelli’s rich motorsport heritage, including its current Formula 1 programme.
As part of the contract renewal, Brand& has secured the licence to sell Pirelli’s range of headphones through one of the UK’s leading retail chains, Argos.
Brand& also supports Pirelli’s extensive global sales network with product distribution, providing product for trackside sales throughout the Formula 1 season, delivering e-commerce solutions for Pirelli’s business and consumer audiences.
“We have been managing the Pirelli licence for two years now and have created a unique range of bespoke clothing and accessories, which reflects the highly engineered nature of the company’s products. The fact Pirelli has extended our contract and given us the opportunity to exclusively distribute its wide range of sports headphones through Argos demonstrates the strength of our partnership,” said Carl Ball, Brand& managing director.
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