2 March 2016
BRAND& CREATES FORD GT RACING TEAM APPAREL
Brand& is creating the team kit, as well as a range of branded clothing and accessories, for the new Ford GT racing team, which is competing in this year’s FIA World Endurance Championship (WEC), the IMSA Sportscar Championship and at the Le Mans 24 Hours.
The team recently unveiled its new car, the Ford GT, and driver line up. It will run two cars in the IMSA Sportscar Championship and two in the WEC and all four cars will compete at Le Mans as it looks to replicate Ford’s famous 1-2-3 outright victory at the race in 1966.
The 2016 WEC season starts at Silverstone in mid-April, so Brand& will design, manufacture and deliver all the team kit in just 12 weeks. The full range of clothing and accessories will then be launched prior the biggest and most important race in the calendar, the Le Mans 24 Hours in June. The race is attended by a quarter of million fans from all over the world each year and will be the single most significant sales opportunity of the year.
A spokesman at Ford said: “This is the most important new motorsport programme for Ford in many years. We have invested significant time and effort to ensure the new Ford GT is a success. To that end, it is vital to provide team clothing and products to our fans that captures this excitement. We look forward to working with Brand& to deliver Ford branded merchandise that celebrates the return of the Ford GT to racing around the world.”
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