ARCHIVED PRESS RELEASES
MINI shows pace in ERC
Vaclav Pech narrowly missed out on victory in the first round of the 2014 European & Czech Rally Championship at the Janner Rally in Austria.
Prodrive is 30
In 2014 Prodrive marks its 30th year, having been formed in 1984 when the company created its first team, running the Porsche Rothmans rally team in the Middle East and European rally championships.
Gaw takes helm at Prodrive Motorsport
John Gaw has been promoted to the new position of managing director of Prodrive Motorsport. He will now oversee all Prodrive’s motorsport operations, including the company’s MINI rally and rallycross programmes and its expansion into new series.
Aston Martin Racing 2013 in numbers
So far in 2013, Aston Martin racing cars have made exactly 501 race starts in national and international sports car series across the world.
Prodrive develops unique active aerodynamic system for new supercar
A unique, multi-function active aerodynamic system has been developed by Prodrive Automotive Technology. On behalf of a vehicle OEM for use in a 200+mph supercar, Prodrive produced the first functional prototype system just eight months after starting the programme. The system was production-ready less than 18 months later, along with a bespoke manufacturing facility commissioned on site at Prodrive’s headquarters in Banbury.
Pudsey Mega Party
This Saturday 16 November, is the Banbury Pudsey Mega Party in aid of Children in Need.
Aston Martin Racing wins again in Shanghai
Prodrive\'s Aston Martin Racing team has finished in first and second place in the GTE Pro class and third in the GTE Am class in the FIA World Endurance Championship (WEC) Six Hours of Shanghai to lead a total of five championships going into the final round.
GT4 Challenge joins British GT Championship calendar for 2014
The Aston Martin GT4 Challenge of Great Britain will become a support series to the British GT Championship in 2014, positioning the Challenge as a feeder category to the UK’s top sports car racing championship. The series also welcomes Michelin on-board as technical partner and exclusive tyre provider at each of the seven rounds.
Double pole in Shanghai
Prodrive\'s Aston Martin Racing team has continued its run of FIA World Endurance Championship (WEC) pole positions as the #97 Vantage GTE PRO and #95 Vantage GTE AM both go fastest in class in qualifying for the Six Hours of Shanghai.
Q&A with Brand&
Prodrive\'s Brand& helps develop some of the potential in a vehicle manufacturer’s brand and distribution by creating carefully-positioned non-automotive ranges (mainly clothing and lifestyle accessories) and the retailing support that make them successful. To find out more, Matthew Beecham of leadng global automotive industry title, Just Auto, talked with Carl Ball, managing director of Brand& about its expertise and how social media is changing the ways in which dealers and OEMs should engage with their customers and potential customers, making cross-channel communications more cost-effective as long as it is cunningly implemented.