There is little doubt that today's global automotive marketplace is tougher, more competitive and faster-changing than ever before, and I believe that in this environment our ability to focus on the consumer holds the key to success.
They are consistently more knowledgeable, demanding and sophisticated, with ever greater product and value expectations. The challenge of creating cars that have technical and brand differentiation, while also delivering a satisfactory margin, is taxing the minds of vehicle manufacturers around the world.
Prodrive's purpose is to inject excitement, innovation and inspiration into the products of the world's leading vehicle manufacturers, whether it is on the rally stage, on the race track or ultimately on the road. We help to create cars consumers want.
Through our original focus on motorsport, we've created a unique culture that adds real value to our clients and partners. In motorsport, our single-minded focus on winning generates tremendous energy and a relentless desire to seek new ways to achieve ever more ambitious goals. This drive to set new standards for performance, quality and innovation requires significant investment and demands success and growth.
Our work on future road car projects is, by its nature, less visible. We now work for a wide spectrum of the world's largest vehicle manufacturers and their tier one suppliers on significant projects in every area from consultancy, vehicle engineering, product design to niche model production. We have developed a particular specialism in the application of new environmental technologies, such as electric and flywheel hybrid systems.
I have every confidence in the increasing relevance of our business model for the future.